About SULTANA-LUX.UZ Brand

The beginning of our journey and first steps to export. Sultana Lux Business started with a small workshop in Chirchik. From the very first days, we focused on quality and development — trained our team, gained experience, and refined every stage of production. In 2019, we began looking for partners outside Uzbekistan and took our first step into export. FAMILIYA company became our first client in Russia — this order marked the beginning of our international story.

Internal restructuring and growth through quality. 2020 became a time of trials for Sultana Lux Business. Quarantine froze external processes, orders decreased, but we used this period to strengthen our team — trained sales managers, built systems, and prepared for the next step. And by 2021, this gave results. Our quality began to speak for itself. People started learning about us, new strong clients approached us: SMENA, PROF MAX, MARK FORMELLE, OFF PRICE. We began launching new seasons, expanded our model range, and became a trusted partner.

Scale, new partners, and foundation for the future. During these two years, Sultana Lux Business took important steps forward. We continued working with regular clients and simultaneously began construction of a new, large factory — a space that would match our growth and ambitions. In 2022, new reliable partners joined us: LIME, VATONIYA, as well as Wildberries marketplace sellers. Production volumes grew to 15-20 thousand units per month, and we consistently maintained quality standards. Throughout 2023, the new factory was under renovation and technical re-equipment. This was a year of internal investments and preparation for the next stage. Main production continued to work stably, and we reached volumes of 25-30 thousand units per month. 2022-2023 became a time of growth, strengthening positions, and creating a solid foundation for future victories.

Launch of full cycle and brand recognition growth. In February 2024, we opened our own washing facility, making one of the key development steps — now production became almost completely closed-loop, except for fabric production. This gave us flexibility, process control, and the ability to launch new models faster. With the launch of the new factory and washing facility, our volumes grew to 35-45 thousand units per month. Sultana Lux Business became a notable force not only in Uzbekistan but also in the Russian Federation market. People began talking about us as stable, reliable, and quality production. 2024 — the year when we didn't just produce jeans. We produced trust.